Morgan Nugent
morganugent@gmail.com | LinkedIn | Portfolio Website
Chicago-based Digital Marketer and Illustrator with expertise in social media strategy, SEO, and brand storytelling. Proven ability to increase engagement by 20% and drive revenue growth through data-driven campaigns. Passionate about blending creativity and analytics to build inclusive, engaging brands.
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EXPERIENCE
Digital Marketing Specialist
Hex Appeal Hair Studio – Chicago, IL
(January 2025 – Present)
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Increased follower growth by 20% and engagement rates by 15% across Instagram, TikTok, Facebook, LinkedIn, and Bluesky within one month.
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Launched the TRANSaction Fund, creating an online application system and donation outreach strategy, resulting in the first scheduled TRANSaction haircut.
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Optimized website for SEO/organic engagement, improved UI design, and rebranded the salon’s logo to strengthen brand identity.
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Graphic Designer
Nowhere Collective – Chicago, IL
(September 2024 – December 2024)
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Designed engaging Canva graphics for seasonal events, boosting attendance
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Streamlined three landing pages into one website, reducing user navigation time
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Created cohesive graphics for email signatures, social media, and promotions, ensuring brand consistency.
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Social Media Team Intern
Crook & Folly – Chicago, IL
(January 2024 – June 2024)
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Led a brand aesthetic refresh, increasing Instagram engagement by 15% and event attendance by 20%.
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Managed all aspects of Crook & Folly’s Instagram, including content creation, direct message responses, and event promotions.
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PROJECTS
Morgan-shae.com—Personal Branding Project (February 2025)
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Designed and launched a personal website, driving a 25% increase in traffic through SEO optimization and social media integration.
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Roggenart Cafe & Bakery—Cold Foam Product Launch (December 2024)
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Pitched the idea of a new product, led the rollout, resulting in Strawberry Cold Foam Matcha now being the #2 bestseller.
The Kennedy—Community Coffeehouse Nonprofit (January 2024)
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Founded a community coffeehouse event, attracting 80-100 attendees and raising $300 for PCRF, a donation then matched by Starbucks at a 1:1 ratio.
TikTok Content Creation – 19K Followers (December 2020—May 2021)
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Built a TikTok presence from scratch, creating engaging content that resonated with a niche audience.
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Grew the account to 19,000 followers with a peak engagement rate of 12%.
AzureLilyShop—Custom Clothing & Skateboards on Etsy (February—May 2021)
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Achieved 300 sales in 3 months, earning $14k in profit and Etsy Best Seller status through targeted marketing and branding.
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EDUCATION
DePaul University, Driehaus College of Business – Chicago, IL
Graduating March 2025
Bachelor of Science in Marketing, Concentration in Digital Marketing
Bachelor of Arts in Art, Minor in Illustration
Relevant Coursework: Digital Marketing & Analytics, Consumer Behavior, Social Media, Analytical Sales
CERTIFICATIONS
Google Skillshop: Google Analytics 4
LinkedIn Learning: Digital Strategy, Marketing Attribution, User Experience, Generative AI
SKILLS
Design: UI/UX Design, Adobe Creative Cloud (AfterEffects, Illustrator, InDesign, Photoshop), Canva, Procreate
Marketing Tools: SEO, SEM, Social Media Strategy, Buffer, Bluesky, GA4, Google Business Suite, HubSpot, SEMRush, Sprout Social
Technical Skills: Python, Salesforce, Microsoft Office, CapCut, Tiktok